Austin-Based Design Studio
LenaLabs Design crafts clean, modern brand identities for local startups and creative freelancers who refuse to blend in. If your business deserves a look that works as hard as you do, you're in the right place.
Selected Work
A handful of recent brand identities that show the range and craft behind every LenaLabs engagement.
A full brand identity for a women-led wellness startup in East Austin. Includes logo system, color palette, and custom typography pairing that feels both modern and warm.
Brand Identity — $2,400
A sharp, high-contrast brand for a motion design freelancer. The identity leans into a bold monogram mark and a tight two-tone palette that looks electric on screen and in print.
Logo + Identity — $1,800
A farmers market brand with earthy tones and friendly letterforms that translate seamlessly from tote bags to Instagram. Packaging guidelines and social templates included.
Brand + Collateral — $3,100
About the Studio
I run LenaLabs Design from my home studio in Austin, TX — a deliberate choice that keeps overhead low and creativity high. I work directly with every client, which means you get my full attention, not a junior designer's first draft. Every project starts with a real conversation about your goals, your audience, and the story you want your brand to tell.
My specialty is branding for local startups and creative freelancers — people who are building something meaningful and need a visual identity that keeps pace with their ambition. I've helped founders launch with confidence, freelancers raise their rates, and small businesses compete with outfits ten times their size.
My design philosophy is simple: less noise, more clarity. Great branding isn't about decoration — it's about communication. I use restraint as a tool, reaching for clean type, purposeful color, and mark-making that holds up across every touchpoint from a business card to a billboard.
When I'm not pushing pixels, I'm exploring Austin's creative scene, attending local startup events, and quietly obsessing over kerning. If you've got a project in mind, I'd love to hear about it — reach out through the contact form below and let's see what we can build together.
Lena Torres
Founder, LenaLabs Design
Austin, TX
What I Offer
Every engagement is built around your specific needs — here's how most projects take shape.
Logo Design
From $800
A primary logo mark with alternates for horizontal, stacked, and icon-only usage — delivered in every file format you'll ever need.
Full Brand Identity
From $2,000
Logo system, color palette, typography, iconography, and a brand guidelines PDF your whole team can follow.
Brand Refresh
From $1,200
Modernize an existing brand without losing what your audience already recognizes. Strategic, surgical, and efficient.
Brand Strategy Workshop
$450
A focused 2-hour session to define your positioning, audience, voice, and visual direction before design work begins.
Website Design (Figma)
From $1,500
High-fidelity web design mockups in Figma — desktop and mobile — ready to hand off to your developer or build in Webflow.
Social Media Kit
$600
A set of branded Canva or Figma templates for Instagram, LinkedIn, and Twitter — consistent, on-brand, and easy to update yourself.
Email Signature Design
$150
A polished, HTML email signature that makes every message you send feel intentional and professional.
Presentation Design
From $400
Pitch decks and investor presentations that look as impressive as your idea — built in Google Slides or PowerPoint.
Business Card Design
$250
Front and back business card design, print-ready files, and recommendations for your best printing options in Austin.
Stationery Suite
$500
Letterhead, envelope, and business card designed as a cohesive set — because first impressions start before the meeting.
Packaging Design
From $900
Label and packaging design that stands out on the shelf — structured around your dielines and production requirements.
Brand Collateral Bundle
From $1,000
Everything you need to show up consistently — flyers, brochures, folders, and signage designed as a unified system.
Process & Portfolio
Sketches, systems, and finished work — a glimpse into what happens between the brief and the final files.
Logo Sketching — Volt Studio
Packaging Mockup — Grove Market
Color System — Bloom Collective
Grid & Type Study — Client Pitch
Brand Collateral — Marigold Coffee
Web Design Mockup — Nexus Labs
Client Love
Real feedback from founders and freelancers who trusted LenaLabs with their brand.
★★★★★
"Lena completely transformed how my freelance photography business looks online. She took my vague mood board and turned it into a crisp, confident identity I'm proud to put on every invoice. The logo works beautifully on my website, my watermark, and my business cards. I've already gotten comments from clients asking if I 'rebranded recently' — yes, and it was worth every penny."
Maya Chen
Freelance Photographer, Austin TX
★★★★★
"We were launching our fintech startup and needed a brand that felt trustworthy but not boring — a surprisingly hard balance to strike. Lena nailed it on the second round of concepts. Her brand strategy workshop at the start saved us so much time because she really listened before she ever opened Figma. The final brand guidelines doc has become our north star for every marketing decision we make."
Darius Okonkwo
Co-Founder, ClearLedger — Austin TX
★★★★★
"As a copywriter, I know how important first impressions are — and my old branding was doing me zero favors. Lena's process was smooth and genuinely collaborative. She explained every design decision, which helped me feel confident rather than confused. The social media kit she delivered means I can post consistently without it looking like I slapped something together at midnight. I'd recommend LenaLabs to any creative freelancer in a heartbeat."
Sofia Reyes
Freelance Copywriter, Remote
Find Me
I work from my home studio. Project meetings are held virtually via Zoom or Google Meet.
Start a Conversation
Whether you have a full brief ready or just a spark of an idea, I'd love to hear where you're at. Fill out the form and I'll get back to you within one business day.
Free Discovery Call
Every project starts with a 30-minute chat — no pressure, no pitch.
Fast Turnaround
Most logo projects complete in 2–3 weeks. Full identities in 4–6.
All Files Delivered
You own everything. SVG, PNG, PDF — organized and ready for anything.